Completing the Gundam Snow White x Xiaomi SU7 commission felt like solving an exhilarating puzzle. The client’s brief—”reimagine mecha essence, not just paste a character”—pushed us into uncharted territory. Instead of relying on literal visuals, we dove into Gundam’s DNA: sharp panel lines that carve depth, and the Snow White unit’s wings reimagined as kinetic flow.
The real magic happened in abstraction. We deconstructed mechanical armor logic into fluid lines tracing the SU7’s curves, turning seams into storytelling. The hood’s “mecha core” became the anchor—a focal point whispering engineering artistry without shouting anime tropes. This wasn’t decoration; it was a conversation between machine aesthetics and motion.
For fellow creators, this project screams one truth: constraints breed genius. When you can’t use obvious imagery, you speak through geometry. To the client who trusted our vision—thank you for letting us turn your SU7 into a stealthy tribute to mobile suit legacy.
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www.cryroc.com
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Origin Design
Customer review
Never thought I’d see panel lines WORK on a car?! The way they mapped Gundam’s structural logic onto the SU7’s body—mind blown. Hood emblem integration? Chef’s kiss. Zero air bubbles, vinyl feels armored. 10/10 would geek out again.
XDDDy
Anime fans
